{"title":"Pitara Co.","description":"\u003ch2 class=\"hero__title heading-size-10 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#Video--template--22807463821505__section_video_CpMPT3\" data-aos-order=\"1\"\u003eUnlock the Magic of Indian Coffee\u003c\/h2\u003e\n\u003cp class=\"hero__description body-size-3 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#Video--template--22807463821505__section_video_CpMPT3\" data-aos-order=\"2\"\u003eSpecialty coffee grown by the indigenous farmers of South India,\u003cbr\u003epaid at least 1.2x the market wage.\u003c\/p\u003e","products":[{"product_id":"five-stories-light-roast","title":"Five Stories - Light Roast","description":"\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eOur sweetest coffee. 100% Arabica and a honey process. This shade-grown, single-origin Arabica is hand-picked, hand-pulped, and sun-dried by five dedicated grower couples in B.R. Hills Tiger Reserve in Karnataka.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eBehind the Name:\u003c\/strong\u003e This blend is called Five Stories and is named after the 5 farmer couples who hand-picked and hand-processed this coffee. We've translated this to \u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eAidu Kathegaḷu\u003c\/em\u003e in Kannada, the primary language of Karnataka; \u003cem\u003eAidu\u003c\/em\u003e means five, \u003cem\u003eKathe\u003c\/em\u003e means stories or tales, and \u003cem\u003egalu\u003c\/em\u003e makes it plural.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eMeet the 5 farmer couples behind Five Stories: \u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBomamma-Jadegowda\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eKethamma-Kethegowda     \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBasamma-Jadegowda\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eVeeramma-Chikkanna \u0026amp;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eKethamma-Kollegowda. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eIndigenous community: Soliga \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAbout B.R. Hills Tiger Reserve: The B.R. Hills Tiger Reserve is a stunning wildlife sanctuary and nature reserve where the Eastern and Western Ghats* meet. It is home to a significant population of Bengal tigers, along with elephants, leopards, sloth bears, and over 270 bird species. The indigenous Soliga tribal community has lived in harmony with this land (including its wildlife!) for generations, playing a vital role in preserving its rich natural heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e*two stunning mountain ranges in India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAltitude: 1200 MSL (meters above sea level)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eVarietal: SLN9 (coffee bean variety native to India!)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProduct Weight: 8.8 ounces or 250 grams\u003c\/span\u003e\u003c\/p\u003e","brand":"Pitara Co.","offers":[{"title":"Whole Bean","offer_id":47990287106276,"sku":"sku-48936958951617","price":21.0,"currency_code":"USD","in_stock":false},{"title":"Medium fine - Moka Pot, South Indian Filter","offer_id":47990287139044,"sku":"sku-48936959115457","price":21.0,"currency_code":"USD","in_stock":false},{"title":"Coarse - French Press","offer_id":47990287171812,"sku":"sku-49824933806273","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/FiveStories_FrontView-Camera2_1.png?v=1772588950"},{"product_id":"jungle-mosaic-medium-dark-roast","title":"Jungle Mosaic - Medium Dark Roast","description":"\u003ch3 class=\"p1\"\u003eJungle Mosaic is a rich blend of Robusta and Arabica, grown primarily under the shade of sweet, Ficus (fig) trees. \u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eBehind the name: We’ve translated Jungle Mosaic to “Vanam Pookalam” in Malayalam, the predominant language of Kerala, India. \u003cem\u003eVanam\u003c\/em\u003e means forest. \u003cem\u003ePookalam\u003c\/em\u003e refers to a beautiful form of artwork made entirely of flowers and petals that Kerala is famous for. It’s like \u003ci\u003erangoli* \u003c\/i\u003ebut made entirely of flowers rather than colored powder. Vanam Pookalam then is our vibrant blend of shade-grown coffee beans from both evergreen and moist deciduous forests, of both Arabica and Robusta beans - a mosaic of majestic forests.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCommunity behind the blend: Fair Trade Alliance of Kerala \u0026amp; \u003cmeta charset=\"utf-8\"\u003eSoliga (B.R. Hills Tiger Reserve)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAbout Wayanad, Kerala: Nestled in the Western Ghats of Kerala, Wayanad is a lush, biodiverse region known for its rolling hills, dense forests, and sprawling coffee plantations. With its cool climate, rich soil, and high-altitude terrain, Wayanad has long been a hub for specialty coffee cultivation. Beyond coffee, Wayanad is home to tea and spice plantations, and historical sites like the Edakkal Caves, which contain some of India’s oldest petroglyphs.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAbout B.R. Hills Tiger Reserve: The B.R. Hills Tiger Reserve is a stunning wildlife sanctuary where the Eastern and Western Ghats* meet. It is home to a significant population of Bengal tigers, along with elephants, leopards, sloth bears, and over 270 bird species. The indigenous Soliga tribal community has lived in harmony with this land (including its wildlife!) for generations, playing a vital role in preserving its rich natural heritage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e*two stunning mountain ranges in India\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAltitude: 1200 (Arabica) and 700 (Robusta) MSL or meters above sea level\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eVarietal: SLN9 and Kent (coffee bean varieties native to India!)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eProduct Weight: 8.8 ounces or 250 grams\u003c\/p\u003e","brand":"Pitara Co.","offers":[{"title":"Whole Bean","offer_id":47990287007972,"sku":"sku-48936945057985","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Medium fine - Moka Pot, South Indian Filter","offer_id":47990287040740,"sku":"sku-48936945221825","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Coarse","offer_id":47990287073508,"sku":"sku-49829344936129","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/JungleMosaic_FrontView-Camera2.png?v=1772588950"},{"product_id":"kaapi-blend-medium-dark-roast","title":"Kaapi Blend - Medium Dark Roast","description":"\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003e\u003cem\u003eKaapi\u003c\/em\u003e is India’s home grown, traditional coffee beverage.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eOur Kaapi blend follows the traditional South Indian formula: a blend of Arabica and Robusta beans with a hint (20%) of chicory.\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eTraditional South Indian filter coffee, or Kaapi (kah-pee) as it is called locally, originated from India’s longstanding and historic coffee drinking culture that began in the 17th century. The legend is that a Sufi saint named Baba Budan brought the first beans to South India. Those beans took to India’s soil, soaking up the unique flavors of the land (hi cardamom!), and just like that, Kaapi was born. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eKaapi is the drink of choice all over South India including Karnataka, Kerala, Tamil Nadu and Andhra Pradesh, the lush states from which we source our coffee beans!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eThis blend is only available in a Medium-Fine grind size (not whole beans) because it includes chicory, a caffeine-free herb that needs to be evenly distributed throughout the coffee. Chicory is an herb that has been used in Ayurveda and traditional medicine for centuries. It is said to be a cooling herb with benefits for the liver, digestion and inflammation. It adds a slightly nutty, woody, and caramel-like flavor to \u003c\/span\u003e\u003cspan\u003eKaapi.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eVarietals: SLN9 and Kent (coffee bean varieties native to India!)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAltitude: 1200 MSL (Arabica), 700 MSL (Robusta), 17 MSL (Chicory)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAltitude of Robusta Beans from Kerala: 700 MSL\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProduct Weight: 8.8 ounces or 250 grams\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pitara Co.","offers":[{"title":"Medium fine - Moka Pot, South Indian Filter","offer_id":47990287204580,"sku":"sku-48936917565633","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/Kaapi_FrontView-Camera2.png?v=1772588950"},{"product_id":"kith-kin-medium-roast","title":"Kith \u0026 Kin - Medium Roast","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSingle-origin washed arabica from the Nilgiri Biosphere Reserve in Tamil Nadu, India. Grown by indigenous Irula and Kurumba farmers, this coffee is intercropped with jackfruit, citrus, banana, and native spices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBehind the Name: \u003cspan\u003eWe’ve translated Kith \u0026amp; Kin to \u003cem\u003eSuttram Naṭpum\u003c\/em\u003e in Tamil, the primary language of Tamil Nadu. Kith \u0026amp; Kin embodies the spirit of togetherness, warmth, and deep-rooted connections that define both the coffee culture of Tamil Nadu and the bond between indigenous farmers and the land they cultivate. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eName Breakdown in Tamil:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003eSuttram (சுற்றம்) =\u003c\/span\u003e\u003cspan\u003e Relatives, extended family, community\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003eNaṭpu (நட்பு) = \u003c\/span\u003e\u003cspan\u003eFriendship\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003e-um (ும்) = \u003c\/span\u003e\u003cspan\u003eAnd\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe indigenous farmers who cultivate this coffee practice intercropping, growing coffee under the shade of native trees alongside spices like pepper and cardamom. This centuries-old method not only preserves biodiversity but also nurtures a harmonious balance between the soil, crops, and surrounding forests.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIndigenous farmer community: Irula and Kurumba native peoples\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAbout the Nilgiris: The Nilgiri Biosphere Reserve is a UNESCO-designated area spanning Tamil Nadu, Kerala, and Karnataka. It’s one of the most biodiverse regions in India, home to over 100 species of mammals, 350 bird species, and thousands of plant varieties. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAltitude: 1400 MSL (meters above sea level)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVarietal: SLN9 (coffee bean variety native to India!)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProduct Weight: 8.8 ounces or 250 grams\u003c\/span\u003e\u003c\/p\u003e","brand":"Pitara Co.","offers":[{"title":"Whole Bean","offer_id":47990287237348,"sku":"sku-49183575212225","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Medium fine - Moka Pot, South Indian Filter","offer_id":47990287270116,"sku":"sku-49183575244993","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Coarse - French Press","offer_id":47990287302884,"sku":"sku-49825020739777","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/KithnKin_FrontView-Camera2.png?v=1772588950"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/collections\/pitara.webp?v=1771548063","url":"https:\/\/www.claysole.com\/collections\/pitara-co.oembed","provider":"Claysole ","version":"1.0","type":"link"}