{"title":"Mitti Parfum","description":"\u003cp\u003eAt Mitti Parfum, we create small-batch, artisanal perfumes using rare, high-quality ingredients, ethically sourced, and alchemized with care. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Heritage \u0026amp; Craftsmanship – Preserving South Asian storytelling through scent\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Love \u0026amp; Memory – Evoking joy, connection, and emotion in every bottle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Luxury \u0026amp; Purity – A commitment to excellence, without compromise\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Meaning Over Trend – We don’t chase trend, we honor meaning\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"rani-pink","title":"RANI PINK","description":"\u003cp\u003e\u003cspan\u003eRani Pink (रानी पिंक) is inspired by the duality of childhood and adulthood, the sweetness you began with, and the strength you grew into.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt’s the color of childhood joy and also the crown of the royal.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA reminder that you can be soft and powerful at the same time.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eScent Profile\u003c\/strong\u003e: Sweet · Tart · Warm · Velvety\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Notes: \u003c\/strong\u003eSour Berry, Clove, Davana, Vanilla, Cedarwood, Bubblegum, \u003cem\u003eInner Child\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote from the Perfumer:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRani Pink is ‘Two Eras in One Bottle’\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRani Pink opens with the bright, playful spark of childhood that first pop of sour berry, the sweet–tart thrill of candy, the bubblegum softness that made everything feel light and full of possibility.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAs the scent unfolds, it matures, just like you did.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eClove rises, cedar settles, vanilla warms like breath on skin. A hint of musks curl in like a velvet ribbon. The fragrance shifts from innocence to indulgence, from bubblegum giggles to cocktail-hour confidence.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt’s youthful. It’s regal. It’s addictive.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRani Pink captures two versions of you:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ethe child who collected candy…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eand the grown-up who collects moments..\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA scent that arrives bright, grows bold, and lingers beautifully.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e35 ml artisanal fragrance bottle with a handwritten poem etched on one side\u003c\/li\u003e\n\u003cli\u003eA keepsake box with batik print\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMini Folk art that you can frame\/hang\u003c\/li\u003e\n\u003cli\u003eFounder Note\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mitti Parfum","offers":[{"title":"35ml","offer_id":48308631797988,"sku":"sku-47457100234919","price":135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/RaniPink-Photoshoot-India_4f8a1c65-65fd-485a-bc66-1825daef0bd3.jpg?v=1775689519"},{"product_id":"discovery-set","title":"DISCOVERY SET","description":"\u003cp\u003e\u003cstrong\u003eFive Stories. One Journey.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery scent begins as a whisper, a memory, a feeling you can't quite name - until it finds \u003cem\u003eyou\u003c\/em\u003e.\u003c\/p\u003e\n\u003cdiv\u003eOur Discovery Set invites you to experience the full soul of Mitti Parfum through five handcrafted fragrances, each rooted in emotion and quiet beauty.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat’s in the Box:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • 5 x 2.5ml glass vials of our core collection:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e     - Virasat (Legacy in a bottle)\u003c\/div\u003e\n\u003cdiv\u003e     - Shikara (Summer in a bottle)\u003c\/div\u003e\n\u003cdiv\u003e     - Mohey (The Scent of Enchantment)\u003c\/div\u003e\n\u003cdiv\u003e     - Ruh (Soulful Essence)\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e     -Rani Pink (Rambunctiously Sweet indulgence)\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e • Custom scent strips (which double as bookmarks, fan)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Mitti Parfum","offers":[{"title":"Default Title","offer_id":48308631830756,"sku":"sku-46768987766951","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/DSC0437.jpg?v=1773443820"},{"product_id":"virasat","title":"VIRASAT","description":"\u003cp\u003e\u003cstrong\u003eKey Notes\u003c\/strong\u003e: Rose, Frangipani, Sandalwood, Frankincense, Saffron, Cardamom, betel nut, \u003cem\u003eTradition\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does “Virasat” mean?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVirasat (विरासत) is a Hindi word that means “heritage” or “legacy.”\u003cbr\u003eIt is what’s passed down, not just in objects, but in rituals, scent, and memory.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Profile: \u003c\/strong\u003eFloral · Spicy · Woody · Sacred \u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote from the Perfumer\u003c\/strong\u003e: Virasat is '\u003cem\u003eHeirloom in a Bottle'\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eVirasat is not made, it’s remembered.\u003c\/p\u003e\n\u003cp\u003eThis scent is an ode to what we inherit through generations:\u003cbr\u003eThe sandalwood stored in wedding trunks.\u003cbr\u003eThe aroma of cardamom steeping in chai at dusk.\u003cbr\u003eThe quiet reverence of a handwritten letter, folded and refolded. \u003c\/p\u003e\n\u003cp\u003eGrounding spices come together to evoke the feeling of something sacred - timeless, rooted, and deeply personal. Wearing it feels like stepping into a memory that was waiting for you all along.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the Box?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e35 ml artisanal fragrance bottle with a handwritten poem etched on one side\u003c\/li\u003e\n\u003cli\u003eA keepsake box with batik \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMini Folk art that you can frame\/hang\u003c\/li\u003e\n\u003cli\u003eFounder Note\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mitti Parfum","offers":[{"title":"35ml","offer_id":48308635271396,"sku":"20","price":135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/Virasat-Photoshoot-india_84d38e6c-0098-4964-8832-fcfa6abab435.jpg?v=1775689487"},{"product_id":"mohey","title":"MOHEY","description":"\u003cp\u003e\u003cstrong\u003eKey Notes: \u003c\/strong\u003eBitter Orange, Sweet Lime, Petrichor, Jasmine, Patchouli, \u003cem\u003eEnchantment\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does “Mohey” mean?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMohey (मोहे) is a Hindi word meaning “mine”.\u003cbr\u003eIt echoes the whispers of an old love song, the flirtation in a glance, the magnetic pull between hearts that recognize each other.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Profile: \u003c\/strong\u003eCitrusy · Floral · Earthy \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNote from the Perfumer: \u003c\/strong\u003eMohey is \u003cem\u003e'Scent of Enchantment'\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis scent was inspired by the rituals of courtship not grand gestures, but the subtleties: a glance held too long, the brushing of hands, a smile that says more than words.\u003c\/p\u003e\n\u003cp\u003eWith delicate jasmine and zesty lime, grounded by the earthy hum of patchouli and the soft memory of rain-soaked soil, Mohey captures love in its most enchanting phase when everything feels like a maybe and a yes at once.\u003c\/p\u003e\n\u003cp\u003eIt’s flirtatious, soulful, earthy, and softly addictive.\u003cbr\u003eThe scent of someone remembering your name over and over again.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhats in the Box?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e35 ml artisanal fragrance bottle with a handwritten poem etched on one side\u003c\/li\u003e\n\u003cli\u003eA keepsake box with batik \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMini Folk art that you can frame\/hang\u003c\/li\u003e\n\u003cli\u003eFounder Note\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mitti Parfum","offers":[{"title":"35ml","offer_id":48308635304164,"sku":"sku-46964464451751","price":135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/Mohey-Photoshoot-India_b910f349-0981-412b-98b9-c7b0ac4c7ce2.jpg?v=1775689612"},{"product_id":"ruh","title":"RUH","description":"\u003cp\u003e\u003cstrong\u003eKey Notes:\u003c\/strong\u003e \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eVanilla, Clove, Rose, Tonka bean, Musk, Saffron, Sandalwood, \u003cem\u003eLover's Sweater\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Profile: \u003c\/strong\u003eFloral · Spicy · Intimate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does \u003cem\u003e''Ruh''\u003c\/em\u003e mean?  \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRuh (रूह) is Hindi\/Urdu word that translates to “soul” or “spirit.” \u003cmeta charset=\"utf-8\"\u003eIt speaks to the deepest part of us the unseen, the eternal, the essence of who we are.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote from the Perfumer: \u003c\/strong\u003eRuh is \u003cem\u003e'Soulful Essence'. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRuh delves deep into the heart. This fragrance doesn’t speak first, it lingers. Soft, soulful, and slow to bloom, Ruh stays close to the skin, waiting to be discovered in moments of closeness and stillness. With grounding notes of saffron and sandalwood wrapped in rose and vanilla, Ruh evokes a love that is both timeless and tender. It’s the warmth of a lover’s sweater. The memory of a touch. A whisper of the soul.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the Box?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e35 ml artisanal fragrance bottle with a handwritten poem etched on one side\u003c\/li\u003e\n\u003cli\u003eA keepsake box with batik \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMini Folk art that you can frame\/hang\u003c\/li\u003e\n\u003cli\u003eFounder Note\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Mitti Parfum","offers":[{"title":"35ml","offer_id":48308635336932,"sku":"10","price":135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/Ruh-Photoshoot-Ind.jpg?v=1775689576"},{"product_id":"shikara","title":"SHIKARA","description":"\u003cp\u003e\u003cstrong\u003eKey Notes:\u003c\/strong\u003e \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003ePeppermint, Lily, Amber, Oud, Cedar wood, Basil, \u003cem\u003eMorning Dew\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does “Shikara” mean?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShikara (शिकारा) refers to the elegant wooden boats that drift across the lakes of Kashmir.\u003cbr\u003eThey are symbols of calm, romance, and still beauty floating gently beneath lotus blooms and Himalayan skies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Profile: \u003c\/strong\u003eFresh · Aquatic · Balsamic · Woody \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote from the Perfumer: \u003c\/strong\u003eShikara is\u003cstrong\u003e \u003cem\u003e'\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003eSerenity on the Lake'\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\"Shikara is my attempt to bottle a summer breeze.\" It’s inspired by mornings on a Lake surrounded by botanical valleys when the air is still, the water sparkles, and everything feels suspended in peace. I wanted this scent to feel like a quiet ride across the water: fresh, blooming, and full of sunlight and whisper of basil. Shikara is bright yet grounding.\u003cbr\u003e\u003cbr\u003eA scent to wear when you want to feel weightless. Shikara invites you in the calm, and keeps you there.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the Box?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e35 ml artisanal fragrance bottle with a handwritten poem etched on one side\u003c\/li\u003e\n\u003cli\u003eA keepsake box with batik \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMini Folk art that you can frame\/hang\u003c\/li\u003e\n\u003cli\u003eFounder Note\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mitti Parfum","offers":[{"title":"35ml","offer_id":48308635369700,"sku":"10","price":135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/files\/Shikara-Photoshoot-India.jpg?v=1775689666"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/1222\/1924\/collections\/DSC0426_1.jpg?v=1773443958","url":"https:\/\/www.claysole.com\/fil\/collections\/mitti-parfum.oembed","provider":"Claysole ","version":"1.0","type":"link"}