To provide a seamless shopping experience for customers and increase your product’s chances of success on Claysole, it is crucial that all image guidelines are followed. High-quality, accurate images not only help build trust with buyers but also improve visibility and conversion rates. Poor-quality images or misleading visuals can result in negative customer experiences, returns, and even potential penalties. By adhering to these standards, you ensure that your products are presented professionally and attractively, enhancing both customer satisfaction and sales potential.
1. Image Requirements (Technical Standards)
✅ Minimum Size: 1000 x 1000 px
✅ Recommended Size: 2000 x 2000 px (ensures zoom functionality)
✅ File Format: JPEG or PNG
✅ Color Mode: RGB (for accurate web display)
✅ Maximum File Size: 5MB
✅ Aspect Ratio: Square (1:1) for product images; lifestyle images can vary
2. Lead Image Requirements (Wayfair Approach)
Each listing must have a lead image that is:
-
Either a lifestyle image (product in use, styled in a setting) or a main product image (product on a clean, neutral background)
-
Free from watermarks, logos, text, or promotional elements
-
High quality, well-lit, and accurately represents the product
This allows flexibility while maintaining professionalism.
3. Required & Recommended Image Types
To maximize conversions, sellers should provide multiple images:
-
Lead Image
Must clearly display the product either as a lifestyle image or on a clean background. -
Close-Up Detail Shot (Recommended)
Show textures, patterns, or craftsmanship details. -
Lifestyle Image (Recommended if Lead Image is Not One)
Demonstrate the product in a real-life setting. -
Size & Scale Comparison (Optional but Recommended)
Show dimensions or place the product next to a common item. -
Packaging Image (Optional but Recommended)
Useful for giftable products or branding. -
Variants (Required if Applicable)
If multiple colors/styles exist, upload images for each.
For Multi-Piece Sets (e.g., a pack of 2 yellow pillows), sellers must:
✅ Clearly show all items in the lead image (if space allows).
✅ Include a secondary image that displays the full set arranged clearly.
✅ Provide a size reference (e.g., placing one pillow next to a ruler).
✅ Avoid misleading images that show extra items not included in the purchase.
✅ Use a caption in the description to clarify the quantity (e.g., "Set of 2 Yellow Pillows”).
🚫 Do not show more items than what’s being sold unless clearly stated.
4. Prohibited Practices
🚫 No watermarks, logos, or branding overlays.
🚫 No promotional text like "SALE” or "50% off.”
🚫 No blurry, pixelated, or low-quality images.
🚫 No collages (upload individual images separately).
🚫 No misleading images—must accurately represent the product.
Final Thoughts: Why Image Quality Matters
Remember, your product images are the first thing customers will notice when browsing on Claysole. They play a pivotal role in attracting potential buyers and influencing their purchasing decisions. By adhering to these guidelines, you ensure your products stand out in the best possible way, helping you build trust, increase visibility, and ultimately drive sales. Always prioritize high-quality, accurate images to provide the best shopping experience for your customers.
Take the time to perfect your images, and watch your business thrive on Claysole!
