1. Product Title Guidelines
✅ Length: 50-100 characters
✅ Structure:
[Primary Keyword] - [Key Feature] - [Material/Color] - [Use/Benefit]
✅ Must Make Sense: No keyword stuffing (e.g., "Candle, Soy Wax Candle, Handmade Candle, Best Candle")
✅ English Only: Listings must be in English; sellers can upload a PDF with translations. (Translation feature launching this year.)
🚫 Prohibited:
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Using "free" or misleading promotional phrases
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ALL CAPS, emojis, or excessive punctuation
✔ Example Titles:
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"Set of 2 Yellow Throw Pillows – 18x18, Soft Velvet, Home Decor"
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"Organic Soy Wax Candle – Lavender Scent, 8oz, Relaxing & Eco-Friendly"
2. Bullet Points (Key Features)
✅ Limit: Up to 5 bullet points
✅ Each bullet point: 200 characters max
✅ Structure: Highlight product benefits, materials, dimensions, and care instructions
✔ Example Bullet Points for a Candle:
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✔ Made with 100% organic soy wax for a clean, long-lasting burn
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✔ Lavender essential oil provides a calming, relaxing scent
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✔ Burn time: 40+ hours with a lead-free cotton wick
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✔ Eco-friendly & cruelty-free, hand-poured in small batches
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✔ Perfect for gifting, comes in a stylish reusable glass jar
🚫 Avoid:
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Keyword stuffing (e.g., "Candle, Wax Candle, Best Candle")
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Misleading information (e.g., claiming a 100-hour burn time if it's not tested)
3. Product Description Guidelines
✅ Length: 500-1,000 characters
✅ Format: Short paragraphs & bullet points for easy reading
✅ Must Accurately Describe the Product: Any mistakes can lead to high return rates and negative feedback
✅ Check Before Submitting: Sellers must verify all details to avoid issues
✔ Example Description:
This set of 2 yellow velvet throw pillows is the perfect addition to your living space. Made with soft, high-quality velvet, these pillows provide both style and comfort. Ideal for couches, beds, or chairs.
Features:
✔ Size: 18x18 inches
✔ Material: Plush velvet cover with polyester filling
✔ Care: Machine washable for easy maintenance
✔ Perfect for: Home decor, living rooms, bedrooms, and gifting
🚫 Prohibited:
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Keyword stuffing (descriptions must be natural and readable)
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False claims that could mislead buyers
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Using "free" in the description
4. Product Tags & Keywords (SEO Optimization)
✅ Sellers should include relevant search terms to increase visibility.
✔ Example Tags for a Handmade Candle:
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"Soy Wax Candle"
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"Lavender Scented Candle"
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"Eco-Friendly Candle"
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"Handmade Candle Gift"
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"Relaxing Aromatherapy Candle"
🚫 Avoid:
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Irrelevant keywords that don’t match the product
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Spamming keywords (e.g., "candle, candle, candle")
5. Product Specifications (Attributes & Variants)
For better filtering and search, sellers should provide:
✔ Color Options (if applicable)
✔ Size Variants (e.g., Small, Medium, Large)
✔ Material Type (e.g., Wood, Metal, Cotton)
✔ Weight & Dimensions
Example:
If selling a coffee mug available in blue, white, and green, sellers must upload images for each color and allow buyers to select their preferred option.
6. Pricing Strategy
Claysole follows a fair pricing model.
✅ Considerations for Pricing:
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Competitive Analysis: Compare with similar products on TAVA & other platforms.
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Production Costs + Profit Margin: Ensure a sustainable profit.
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Shipping & Fees: Factor in any selling costs.
✔ Example Pricing Strategy for a Handmade Candle:
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Cost to Make: $5
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Target Profit Margin: 50%
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Final Price: $15 (Comparable products range from $12-$18)
🚫 Avoid:
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Overpricing without justification
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Underpricing to the point of losing profitability
Final Notes for Sellers:
✅ Double-check all product details before submitting. Mistakes in size, material, or functionality can lead to high return rates and negative feedback on your store.
✅ Listings must be in English, but sellers can upload a PDF with translations for international customers. (Claysole's translation feature will launch later this year.)
✅ Follow all guidelines to ensure your listings remain visible and compliant with Claysole' marketplace standards.
