Claysole Journal

Product Page that Sells!

1. Product Title Guidelines ✅ Length: 50-100 characters ✅ Structure: [Primary Keyword] - [Key Feature] - [Material/Color] - [Use/Benefit] ✅ Must Make Sense: No keyword stuffing (e.g., "Candle, Soy Wax Candle, Handmade Candle, Best Candle") ✅ English Only: Listings must be in English; sellers can upload a PDF with translations. (Translation feature launching this year.) 🚫 Prohibited: Using "free" or misleading promotional phrases ALL CAPS, emojis, or excessive punctuation ✔ Example Titles: "Set of 2 Yellow Throw Pillows – 18x18, Soft Velvet, Home Decor" "Organic Soy Wax Candle – Lavender Scent, 8oz, Relaxing & Eco-Friendly" 2. Bullet Points (Key Features) ✅ Limit: Up to 5 bullet points ✅ Each bullet point: 200 characters max ✅ Structure: Highlight product benefits, materials, dimensions, and care instructions ✔ Example Bullet Points for a Candle: ✔ Made with 100% organic soy wax for a clean, long-lasting burn ✔ Lavender essential oil provides a calming, relaxing scent ✔ Burn time: 40+ hours with a lead-free cotton wick ✔ Eco-friendly & cruelty-free, hand-poured in small batches ✔ Perfect for gifting, comes in a stylish reusable glass jar 🚫 Avoid: Keyword stuffing (e.g., "Candle, Wax Candle, Best Candle") Misleading information (e.g., claiming a 100-hour burn time if it's not tested) 3. Product Description Guidelines ✅ Length: 500-1,000 characters ✅ Format: Short paragraphs & bullet points for easy reading ✅ Must Accurately Describe the Product: Any mistakes can lead to high return rates and negative feedback ✅ Check Before Submitting: Sellers must verify all details to avoid issues ✔ Example Description: This set of 2 yellow velvet throw pillows is the perfect addition to your living space. Made with soft, high-quality velvet, these pillows provide both style and comfort. Ideal for couches, beds, or chairs. Features: ✔ Size: 18x18 inches ✔ Material: Plush velvet cover with polyester filling ✔ Care: Machine washable for easy maintenance ✔ Perfect for: Home decor, living rooms, bedrooms, and gifting 🚫 Prohibited: Keyword stuffing (descriptions must be natural and readable) False claims that could mislead buyers Using "free" in the description 4. Product Tags & Keywords (SEO Optimization) ✅ Sellers should include relevant search terms to increase visibility. ✔ Example Tags for a Handmade Candle: "Soy Wax Candle" "Lavender Scented Candle" "Eco-Friendly Candle" "Handmade Candle Gift" "Relaxing Aromatherapy Candle" 🚫 Avoid: Irrelevant keywords that don’t match the product Spamming keywords (e.g., "candle, candle, candle") 5. Product Specifications (Attributes & Variants) For better filtering and search, sellers should provide: ✔ Color Options (if applicable) ✔ Size Variants (e.g., Small, Medium, Large) ✔ Material Type (e.g., Wood, Metal, Cotton) ✔ Weight & Dimensions Example: If selling a coffee mug available in blue, white, and green, sellers must upload images for each color and allow buyers to select their preferred option.  6. Pricing Strategy Claysole follows a fair pricing model. ✅ Considerations for Pricing: Competitive Analysis: Compare with similar products on TAVA & other platforms. Production Costs + Profit Margin: Ensure a sustainable profit. Shipping & Fees: Factor in any selling costs. ✔ Example Pricing Strategy for a Handmade Candle: Cost to Make: $5 Target Profit Margin: 50% Final Price: $15 (Comparable products range from $12-$18) 🚫 Avoid: Overpricing without justification Underpricing to the point of losing profitability  Final Notes for Sellers: ✅ Double-check all product details before submitting. Mistakes in size, material, or functionality can lead to high return rates and negative feedback on your store. ✅ Listings must be in English, but sellers can upload a PDF with translations for international customers. (Claysole's translation feature will launch later this year.) ✅ Follow all guidelines to ensure your listings remain visible and compliant with Claysole' marketplace standards.